Jason Roop

Founder & CEO, Trait-Based Transformation

Dr. Jason Roop is the Founder and CEO of the Center for Trait-Based Transformation and the developer of the Trait-Based Model, an approach focused on helping individuals understand themselves, develop their inherent traits, and create meaningful change across prevention, recovery, and leadership. His work has been implemented across treatment programs, schools, justice systems, and community settings, with a focus on real, lasting change.

Dr. Roop is a national speaker, author, and researcher in behavioral health, with published work in Scientific Reports and other peer-reviewed journals, and is the author of several books, including Trait-Based Leadership. He continues to work with organizations across the country to expand access to strength-based, identity-driven approaches that support long-term growth and transformation.